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What is a KPI? Advertising and Marketing KPIs Explained For Beginners

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Date: 2020-10-09 21:54:35

What is a KPI? Advertising and Marketing KPIs Explained For Beginners

A KPI is what? KPIs are what? Key Performance Indicator is known as KPI. KPIs are evaluated as part of your marketing and advertising campaigns to track your progress. Key performance indicators (KPIs) are characteristics that may be precisely and quantitatively measured. When it comes to yourself, your personal life, or your professional life, you can measure Key Performance Indicators for anything.

KPI Definition:

A value that you can accurately measure to show progress.

How to Track Advertising and Marketing KPIs?:

– Track 1 major KPI beyond revenue and costs
– Use monthly or quarterly data
– Use the same data so your KPIs are accurate
– Understand factors that lead to growth or decline
– Use KPI data for future marketing strategies

What is your main Marketing KPI?:
– Revenue & Profit
– Customer Lifetime Value
– Phone Calls
– Contacts
– Sales
– Social Media Following
– Total Website Traffic
– Appointment Bookings
– Downloads
– Cost Per Lead/Sale
– Organic Traffic
– Social Traffic

Key Performance Indicators Example 1:

A Dentistry is running ads to drive more monthly leads including phone calls, appointment bookings, and contact form sends.
What is the KPI?
The KPI is leads per month.

Key Performance Indicators Example 2:

A marathon runner is training by running 10 miles every other day for 2 weeks. The runner wants to beat their running pace of 10 minutes/mile. What is the KPI?
The KPI is running pace.

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What is a KPI? Advertising and Marketing KPIs Explained For Beginners

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