Date: 2020-10-21 21:50:59
Product, Price, Place, and Promotion are the four pillars of marketing. The Marketing Mix is another name for the 4Ps of Marketing. In this video, along with setting the product, pricing, place, and promotion for your company, we’ll go over some fundamentals of branding for beginners. You must consistently surpass the expectations you set for your customers as a brand and as a business. Your products and services should be consistent so that customers know what to expect from your brand while focusing on improvement over time.
– What is the GOAL of your brand? What experience do you want customers to have?
– What is the PRODUCT or SERVICE you are selling?
– Do you want to be a low cost PRICE leader or offer the highest quality at the best PRICE?
– Where is the PLACE customers go to purchase your product/service?
– What PROMOTION strategies will drive new customers and engage existing customers?
You need to define what you are going to sell, how much it will cost, where you will sell it, and how you will promote it.
When it comes to branding, you want to be consistent in terms of style and voice so you can reach and convert your target audience.
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