Date: 2020-10-10 16:37:25

What is a CTA? Advertising and Marketing CTAs Explained For Beginners

A CTA is what? Call to action is abbreviated as CTA. What, then, is a call to action? In order for a potential consumer to purchase a good or a service, a firm must give them instructions or directions. Customers should be informed of the steps you require them to do in order to do business with you. These instructions can take many different forms. You can even utilize numerous call-to-actions to encourage customers to visit your online business, join your giveaway, and subscribe to your email list.

Call To Action (CTA) Definition: An instruction that you give to potential customers so they perform a specific action.

Call To Action (CTA) Tips:

– Make your offer as clear as possible.
– Use the most relevant Call To Action for the next step you want customers to take.
– Test long and short CTAs.
– The CTA in your ads should match the CTA on your website.

Common CTAs:

– Shop
– Subscribe
– Book
– Contact
– Discover
– Sign Up
– Watch
– Learn More
– Book An Appointment
– Start Your Free Trial
– Book Now And Save
– Reserve Your Seat
– Sign Up For 20% Off
– Try It For Free
– Download Our App
– Get Started Today

Call To Action (CTA) Example 1:

A travel destination is promoting summer vacation deals. Each advertisement tells potential customers to ‘Book Now’ for the best travel deals.
What is the CTA?
The CTA is ‘Book Now’

Call To Action (CTA) Example 2:

Surfside PPC is promoting a free 3-hour Digital Marketing video for email subscribers. I tell people to subscribe to watch the video.
What is the CTA?
The CTA is ‘Subscribe’

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