Date: 2020-09-02 21:21:08
The 2nd of September 2020 saw a notification in Google Ads that “We are revising the search terms report to only include terms that a sizable amount of users searched for. As a result, you might see fewer phrases in future reports.” According to this notice, the search terms report will contain less information going forward. In a statement, Google Ads stated that privacy was the primary driver of the adjustment.
My Initial Thoughts:
– Google Ads shouldn’t limit any of the data that advertisers use to optimize their campaigns.
– Less data = More wasted ad spend.
– Hurts advertisers in competitive industries that pay high costs for each click.
– If privacy is the main concern, then allow advertisers to export all search terms along with statistics.
Related Video and Article:
Search Terms Report – How Can I See Search Terms That Triggered My Google Ads: https://www.youtube.com/watch?v=go5x5…
Search Terms Report on Surfside PPC: https://surfsideppc.com/google-ads-se…
Search Engine Land article: https://searchengineland.com/google-a…
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