Ad Fraud- How To Stop Spending Money On Bot Traffic
Ad Fraud- How To Stop Spending Money On Bot Traffic. Over 35 percent of ad impressions are attempted by bots or bot networks.
You will learn how this works and why it’s a huge problem and 10 ways that we as advertisers online can protect ourselves and mitigate the risk involved in this type of criminal activity .
Here are the time stamps for this video: 1:46 Why Ad Fraud Exists? 2:07 How does Ad Fraud Work? 2:30 What are Botnets? 3:16 How do botnets help fraudsters? 3:45 How does the money flow to the criminals? 5:50 How much is spent on fraud traffic? 6:00 Why not just block bad publishers? 7:05 Why not just run your ads on top placements? 8:30 Ad fraud and arbitrage 9:55 Are media buyers or businesses destined to fail? 11:33 10 Ways to stop ad fraud from killing your business 12:04 Relationships 12:43 Monitor ad fraud 13:50 Build your own source of traffic 14:22 Social media 14:42 Content marketing 15:59 Viral marketing & influencers 16:00 Search – monitor competitors 16:50 Offline marketing 17:06 Use performance marketing & avoid Ad Fraud 17:33 Actively spread the word about ad fraud