Learn everything you need to know about YouTube 6 second video ads, which are also called YouTube Bumper Ads. When it comes to YouTube Advertising, there are plenty of options to choose from that help you build brand awareness, drive product consideration, and drive conversions for your business. YouTube bumper ads are perfect for getting a quick message to people who are actively watching videos. Instead of a 30 second or 15 second advertisement, you can show your 6 second videos to thousands of people for a very small price.
What are Bumper Ads
YouTube’s Bumper ads are one of the six ad types available on the platform, including display ads, overlay ads, and skippable video ads. Bumper ads run is one type of Youtube ads. They last six seconds are played at the beginning of YouTube videos. Most notably, they are unskippable, which means viewers have no choice but to watch the ad.
Benefits of Bumper Ads
Many customers are becoming “ad-blind,” or not paying attention to advertisements. Users are likely to find anything else to occupy their time while a lengthy advertisement plays, especially on a desktop computer.
Because of their brief duration and countdown timer, bumper commercials are remarkably successful at retaining viewers’ attention. In fact, Google discovered that viewers of bumper advertising are much more likely to remember the ad content.
Additionally, since Google charges by the cost per thousand impressions, bumper advertisements are among the most economical ways to reach the billions of YouTube viewers.
