Learn exacly how to create your customer avatar – this is the most important step in my opinion when it comes to building a business. Whether you are biulding a website, or creating an online marketing campaign you need to know who you are talking to and what their pain points are! In this video I describe the step by step process and the free tools you can use to create your customer avatar in ANY business! Also known as the “ideal customer” “target audience” “buyer persona” this is the person you need to speak to every time you create content.
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